Awards Workshop, Tuesday 14 November at 3pm – 5pm
DoubleTree by Hilton Hotel Aberdeen Treetops, Aberdeen
The North East Scotland Food & Drink Awards are delivered by Opportunity North East (ONE) in partnership with Aberdeenshire Council. The Awards celebrate innovation and excellence while rewarding success in the food and drink sector. Free to enter, they are open to food and drink producers based in the north east.
The North East Scotland Food & Drink Awards are part of a wider programme of exciting new activities that will be delivered by ONE for the sector. This includes a new business growth programme, a food tourism project, networking events as well as support for businesses to explore how new market opportunities and innovation can help drive the growth of their business.
Join us on Tuesday 14 November to find out more about making the most of entering food and drink awards.
Elizabeth Mathie, ONE Food Drink & Agriculture Project Manager, will welcome delegates and introduce the 2018 Awards and run through the categories, benefits and process for entering and answer any questions you may have about the Awards.
Louise Shankley, CSR and Engagement Executive at Macphie will talk through why they enter Awards and the approach they take. She will explain how to build it into your strategy and get buy-in from management, how they choose and tell the story, and how with some planning you can make the most impact from the experience, with a positive tale to tell both within the company and to the outside world.
Rebecca Harvey from Taste Communications will give you some useful tools and ideas for making the most of the Awards publicity, PR and social media to help raise awareness of your own business.
We are delighted to welcome back Eddie Philips, Food and Drink Photographer who will run a taster session on creating great food and drink photography in-house, even with just the use of an iphone and some basic lighting. He will focus on products in packaging.
Why Join Us?
- Take the opportunity to find out more about the categories and which ones might suit your business
- Hear from a local business on their approach to entering Awards and how it forms part of their business strategy
- Pick up tips on putting together a successful awards entry
- Get advice on some easy ways you can use PR and social media to promote your business
- Learn how to enhance your product packaging photos
- Network and meet other businesses in the sector
- Meet some of the category sponsors and find out what they are looking for in an entry
3.00pm Registration and refreshments on arrival
3.15pm Welcome and introduction, Elizabeth Mathie, ONE Food, Drink & Agriculture
3.20pm Elizabeth Mathie, Awards categories, process and benefits
3.40pm Louise Shankley, a business perspective on why Macphie enter Awards
4.00pm Rebecca Harvey, tips for using PR to promote your business
4.20pm Eddie Phillips, food and drink photography taster
4.40pm Networking with fellow delegates, speakers and sponsors
To book, please click here
This free event is specifically aimed at food and drink producers based in Aberdeen, Aberdeenshire and Moray who are considering entering the North East Scotland Food & Drink Awards or the Scotland Food & Drink Excellence Awards.
If you have any queries regarding this event, please email Elise in the Awards Team.